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Happier Grocery is a New York grocery store, but selling food is not the point
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Branded merchandise inside refrigerators in Happier Grocery in New York. Happier Grocery is an entry point for people seeking a community built on inside knowledge.
PHOTO: AMY LOMBARD/NYTimes
Amy Lombard
NEW YORK – A reading room. A rooftop garden with Italian honeybees. Art exhibitions featuring the works of local artists. And a guest-in-residence bedroom.
What may sound like a luxurious retreat is actually a grocery store on a busy stretch of Canal Street in SoHo, one of New York City’s most fashionable neighbourhoods.
