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Little fliers everywhere on New York lamp posts

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A flier on a pole in New York, Aug. 2, 2025. They’re not just for missing pets or yard sales. Fliers these days are for internet memes, self-promotion and extremely esoteric messages. (Dolly Faibyshev/The New York Times)

Fliers these days are not just for missing pets or yard sales. They are also for internet memes, self-promotion and extremely esoteric messages.

PHOTO: DOLLY FAIBYSHEV/NYTIMES

T.M. Brown

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NEW YORK – Ms Natalie Shine hung neon pink fliers around the West Village, scanning the pavement for empty lamp posts to advertise her popular internet game show, The Big Silly Trivia Game.

“We aim to hang them about the average woman’s height,” said Ms Shine, adding that her audience is almost exclusively female.

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