Google wants Hollywood to stop being so afraid of technology
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Google’s head of entertainment content and platforms Jonathan Zepp (left) and Range Media Partners CEO Peter Micelli.
PHOTO: MICHELLE GROSKOPF/NYTIMES
Brooks Barnes
- Google aims to reshape Hollywood's portrayal of technology by funding projects like Sweetwater, showing AI as positive rather than dystopian.
- The 100 Zeros partnership with Range Media produces micro-dramas and experiments with AI tools to integrate Google technology into storytelling.
- Despite some skepticism from artists, Google seeks to build creative trust and influence future entertainment through investments and collaborations with filmmakers.
AI generated
LOS ANGELES – More and more, Hollywood depicts technology as a countdown to catastrophe.
Google would like Hollywood to consider another possibility: What if the technological future is not terrifying at all?