From hospital bed to massage bed: Wellness centres targeting new mums are big business

Armed with a vision to tap TCM to help mothers, Ms Yen Lim launched Madam Partum by Chien Chi Tow in 2017. ST PHOTO: KUA CHEE SIONG
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SINGAPORE - With its blush-toned walls, curved decorative accents and mood lighting, Madam Partum by Chien Chi Tow in Tanjong Katong resembles a trendy cafe.

It is one of several wellness centres that have sprung up over the last six years catering to the motherhood segment.

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