Non-alcoholic drinks are here to stay as the thirst for hangover-free options grows

Savvy retailers and beverage manufacturers are spying a lucrative market in the alcohol-free and non-alcoholic beverage scene.
Savvy retailers and beverage manufacturers are spying a lucrative market in the alcohol-free and non-alcoholic beverage scene.ST PHOTO: MARK CHEONG

SINGAPORE - It may be several weeks to Dry January, when people usually repent for festive drinking by giving up booze for a month.

But the move towards wellness and the thirst for hangover-free options is no longer restricted to start-of-the-year guilt- trips.

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