Local brand to launch more pea-based products

Mr Vishal Vijay, director of HerbYvore, plans to take the brand into other markets such as India, Canada, Australia and the United States, where there is strong demand for vegan food. ST PHOTO: GIN TAY
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INFO: herby-vore.com

After flying under the radar for 31 years, home-grown agricultural commodity trading and processing company Agrocorp is set to make waves with its plant-based brand HerbYvore, which was launched last month.

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A version of this article appeared in the print edition of The Sunday Times on May 02, 2021, with the headline Local brand to launch more pea-based products . Subscribe