Fastest fingers first: Snap up the hottest goodies online by home-based businesses

(Clockwise from top left)  Assorted Swiss rolls and Lapis Surabaya from @dorisgozbakes, ribs from @jettbarbecue, Ipoh-style shredded chicken hor fun from @madam_key,  nasi kerabu from @arang.sg.
(Clockwise from top left) Assorted Swiss rolls and Lapis Surabaya from @dorisgozbakes, ribs from @jettbarbecue, Ipoh-style shredded chicken hor fun from @madam_key, nasi kerabu from @arang.sg.PHOTOS: SAMUEL ANG, JETT BARBECUE, KEVIN LIM, ARANG

SINGAPORE - These days, when communications executive Zhang Huiling sets her phone alarm, it is not just to wake in time for work.

Often, it is so she can try to get her hands on bakes and home-cooked dishes sold by popular home-based outfits.

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