Why streaming giants struggle to keep subscribers

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In the wake of a global pandemic, streaming services may seem like a big winner.

As cinemas had to close and enforce socially distanced seating that ate into revenues, people signed up in droves to be entertained in the comfort and safety of their own homes.

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A version of this article appeared in the print edition of The Straits Times on June 23, 2022, with the headline Why streaming giants struggle to keep subscribers. Subscribe