West drops teaser for his new album, Donda

Rapper Kanye West dropped hints about his new music in an advertisement during the NBA Finals.
Rapper Kanye West dropped hints about his new music in an advertisement during the NBA Finals.PHOTO: REUTERS

LOS ANGELES • American rapper Kanye West will release his 10th solo studio album, Donda, today, teasing his new music in an advertisement during the National Basketball Association (NBA) Finals.

The advertisement featured United States sprinter Sha'Carri Richardson, who missed out on the Olympics after being suspended for a positive cannabis test.

West, 44, premiered the record yesterday at a listening event in Atlanta, which was streamed live.

He previewed new song No Child Left Behind in an advert airing during Game Six of the NBA Finals. The Milwaukee Bucks clinched the finals 4-2 with a 105-98 win over the Phoenix Suns on Tuesday.

The commercial, scored and edited by West, shows Richardson, who had been expected to be one of the biggest draws at Tokyo 2020, at a track at night.

The 21-year-old has said she used the drug to deal with the death of her mother.

West, who was married to reality television star Kim Kardashian, 40, for seven years before she filed for divorce in February, shared a clip of the ad on his Instagram page.

The album, named after West's late mother Donda West, follows 2019's Grammy Award winning Jesus Is King.

REUTERS

A version of this article appeared in the print edition of The Straits Times on July 23, 2021, with the headline 'West drops teaser for his new album, Donda'. Subscribe