SINGAPORE – In a couple of months, South Korean singer Psy will mark the 10th anniversary of a milestone in his music career. It was almost a decade ago, in December 2012, that his hit song Gangnam Style became the first music video to rack up one billion views on YouTube.
The video has since clocked more than 4.5 billion views, more than any single video from other K-pop heavyweights such as BTS and Blackpink. Even today, it gets an average of 900,000 views daily, which means that at any point in time, someone, somewhere is watching Psy do his trademark horse-ride dance.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
