Kiss92 FM and One FM 91.3 to get radio veteran Bernard Lim as new programme director

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Radio veteran Bernard Lim will do his last show on Money FM 89.3 on Oct 9 and start his new position on Oct 12, 2020.

PHOTO: BERNARD LIM

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SINGAPORE - After being a presenter on Money FM 89.3 for more than two years, radio veteran Bernard Lim will go off the air to take on a new role as the programme director of sister stations Kiss92 FM and One FM 91.3.
All three stations are run by SPH Radio.
Lim will do his last show on Money FM 89.3 on Oct 9 and start his new position on Oct 12.
"Nobody expected what happened to Jamie. We're all quite shocked," he said. "The two stations have been handled very well by him and moving on, we will continue to do what Jamie has done. But we will also think about how to make some improvements."
Lim is no stranger to radio management. He first made his name in 1992 as a DJ on the Mediacorp radio station now known as 987, and became programming manager at Class 95 in 1996. He later became vice-president of integrated media planning and managing director for television in the company. He also spent time in the nightlife and entertainment industry as chief executive officer of entertainment group LifeBrandz.
In 2014, he suffered a stroke and had to undergo two operations. He has since fully recovered.
When he joined Money FM as a presenter in 2018, it was his first time going on air in more than two decades.
While he is familiar with many of the seasoned presenters who used to work with him in Mediacorp, including One FM's Glenn Ong and The Flying Dutchman, as well as Kiss92's Maddy Barber, he acknowledges that the radio scene has changed a lot since the 1990s.
"Radio is not what it used to be. Listeners today have a lot of other distractions. So I see this role as a new challenge, and I'm looking forward to taking on that challenge."
He will be working very closely with the personalities that make up the two stations, he said.
"I need to understand their mindset and really help them improve their performance."
A key focus will be on the new team that helms Kiss 92's morning show, comprising DJs Barber, Divian Nair and a fresh addition, presenter and executive producer Andre Hoeden, previously from One FM.
Former Kiss 92 DJ Jason Johnson left the team in late August to "pursue other personal interests", said Lim.
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