Kim Kardashian’s Skims pulls US$148 advent calendar over customer complaints
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Fashion and apparel brand Skims is co-founded by American reality TV star Kim Kardashian.
PHOTO: AFP
- Skims removed its US$148 holiday advent calendar after shoppers said it was poor value and full of cheap items like hair accessories and keychains.
- The company apologised, offered refunds or store credit, and said customer feedback will shape future releases.
- The backlash is a setback for Skims as it grows beyond shapewear into beauty and other partnerships, with beauty planned for 2027.
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LOS ANGELES – Skims pulled its limited-edition holiday advent calendar from its website after customers complained it was not worth the price.
The fashion and apparel brand co-founded by American reality TV star Kim Kardashian removed the US$148 (S$189) item from its website, according to a person familiar with the matter who was not authorised to speak publicly.
The calendar included hair accessories, keychains and other “playful items”, an archived page from the website said.
Angry customers took to Reddit and TikTok to express frustration with the product, saying its contents inside were cheap and disappointing. Many compared the items with products that can be bought at a dollar store for a fraction of the price.
“We understand the product did not meet customer’s expectations and we are truly sorry,” the company said in a note to shoppers who had purchased the calendar. Skims offered customers a full refund for returning the product or store credit if they kept the advent calendar.
A company spokesperson told Bloomberg that Skims took customers’ feedback very seriously and said the response will directly shape how it approaches future releases.
The calendar is a stumble for Skims, which specialises in shapewear.
The company is looking to expand into new areas, including beauty, which Kardashian has pledged will come in 2027. It is also working with athletic apparel brand Nike and has collaborations with outdoor wear label The North Face and luxury fashion house Fendi.
In 2025, Skims was valued at US$5 billion. Bloomberg