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Hooked in seconds: How microdramas are becoming the next entertainment addiction

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From sexy vampires to billionaires to revenge, there is a microdrama to suit every microniche, all on an app.

From sexy vampires to billionaires to revenge, there is a microdrama to suit every microniche, all on an app.

PHOTOS: SCREENGRAB FROM VIGLOO

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SINGAPORE – Microdramas are like potato chips – they are bite-size, relatively inexpensive to make and can be cheesy or spicy, sometimes both. They are also addictive.

These one- or two-minute morsels of video have hooked millions around the world with their stories of romance, revenge, comedy, suspense, crime and fantasy.

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