Taking stock of cinemas and streaming

Cinemas strike back

Film distributors team up with cinema chains on campaign to win patrons back while Golden Village is expanding

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Despite considerable headwinds, the cinema business is alive and kicking and on the way to a full recovery - so say the members of an organisation representing film distributors in Singapore.

Earlier this month, they launched the Love Cinema promotional campaign and plan to spend about half a million dollars to woo audiences back.

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A version of this article appeared in the print edition of The Straits Times on June 23, 2022, with the headline Cinemas strike back. Subscribe