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Movie theatres in S'pore woo audiences back with Love Cinema campaign; GV taking over Bugis+ space
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Moviegoers at the Cathay Cineplex at 2 Handy Road last Friday.
ST PHOTO: DESMOND WEE
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SINGAPORE - Despite considerable headwinds, the cinema business is alive and kicking and on the way to a full recovery - so say the members of an organisation representing film distributors in Singapore.
Earlier in June, they launched the Love Cinema promotional campaign and plan to spend about half a million dollars to woo audiences back.
