China's box office becomes a giant headache for Hollywood

Seventeen US films have been released in China this year, down from 30 last year and 52 in 2019. PHOTO: AFP
New: Gift this subscriber-only story to your friends and family

HONG KONG (BLOOMBERG) - When Godzilla Vs Kong opened with weekend sales of nearly US$70 million (S$95 million) in China in March, it seemed the market would be a bright spot for Hollywood studios: most cinemas were open, while American film-goers were still staying home because of the pandemic.

But 2021 is turning into a disappointment for movie companies in China, which passed the United States last year to become the world's largest film market.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.