Celebrities in finance advertisements: Aye or nay?

BTS' V was unveiled as the face of SimInvest on March 1, 2023, while actress Joanne Peh appeared in advertisements for Endowus in 2022. PHOTOS: SIMINVEST/FACEBOOK, JOANNE PEH/FACEBOOK
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SINGAPORE – Celebrities tout the latest smartphone, massage chair or water purifier, and sway decisions on which facial mask, shampoo or perfume to use.

When it comes to beer and soft drinks, both their endorsements and the products are readily guzzled.

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