Can Netflix save a summer slump with a stunt on Sunset Boulevard for The Last House?
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A drone view of a man staying in a house-shaped billboard over Sunset Boulevard, Los Angeles, on Aug 7 to promote Netflix film The Last House.
PHOTO: REUTERS
Nicole Sperling
- Actor Nathan Shoop lives in a billboard above Sunset Boulevard for 48 hours to promote Netflix's new film "The Last House."
- Netflix faces a summer slump with lower viewership and weaker revenue guidance, prompting creative marketing stunts to boost interest.
- Previous stunts, like Charlize Theron's Times Square climb, show Netflix's aim to create emotional connections between promotions and films.
AI generated
LOS ANGELES – Wearing a ratty bathrobe and a pair of wired headphones, actor Nathan Shoop is living inside a 0.9m-deep by 7.6m-wide billboard shaped like a house, more than 9m above Sunset Boulevard in Los Angeles. Below him, a sign reads: “How long can you survive?”
Shoop, 34, has spent 24 hours up there since the early morning of Aug 6, stretching, reading, listening to music – all in the name of promotion, specifically of Netflix’s newest film, The Last House.