Mural in Kampong Glam features works of 22 artists and augmented-reality animation

The mural at 18 Jalan Klapa took about a month to complete. PHOTO: AMCASIA!
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SINGAPORE - At Jalan Klapa in Kampong Glam, it is hard to miss the huge red and blue signage of experiential marketing agency amcasia! (The Audience Motivation Company Asia).

Now, the company is drawing even more eyeballs with one of Singapore's biggest collaborative murals - it corrals the creative forces of 22 artists - on the side of its shophouse building at 18 Jalan Klapa.

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