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Best Amazon Prime Day toy deals: Lego, board games, books and more
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With the highly anticipated Amazon Prime Day 2025 happening from Jul 8 to 14, it’s a good opportunity to shop and stock up on essentials and other items.
Look out for deep discounts of up to 60 per cent off toys and games, and children’s books.
Whether your child’s birthday is around the corner or you’re searching for more fun and educational toys and learning aids for your baby, here are the best deals on toys, games and books to shop now.
Exclusive Amazon Prime Day promo code
*New codes* Get an extra $10 off when you spend $50 or more at Amazon.sg. Hurry, limited codes available. Collect promo code
Here’s what Amazon is teasing for the Prime Day sale:
Up to 40 per cent off Hasbro toys, including Transformers, Monopoly and more
Up to 35 per cent off PicassoTiles
Up to 30 per cent off Lego
Up to 30 per cent off Barbie, Hot Wheels, Fisher Price, board games and more
Up to 25 per cent off Melissa & Doug, Squishmallows and MiniBoo
Up to 70 per cent off children’s books for kids and teens
Not an Amazon Prime member yet? Make full use of the free 30-day trial and sign up now
Best Amazon Prime Day toy deals: Last chance deals under $50
Delight your toddler: Vtech Learn and Spin Aquarium
Stock up on birthday gifts: Squishmallows Ultimate Slime Mix’Ins
An addictive, fast-paced puzzle game: Flipside Game
Hours of building fun: Magna-Tiles microMags 70-Piece Magnetic Set
Build a cute panda, orca or penguin: Lego Creator 3 in 1 Wild Animals
A lovely picture book about handling emotions: The Rabbit Listened
Keep scrolling to read deal picks in these categories:
Best Prime Day toy deals for babies, toddlers and kids
Best Prime Day board game deals
Best Prime Day Lego deals
Best Prime Day book deals
Best Amazon Prime Day toy deals
VTech Peppa Pig Learning Watch, $19.99
Original price: $49.90 (60 per cent off) Buy here
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Suitable for ages: 3-6 years
This talking watch features Peppa’s voice, a choice of eight clock faces, and four mini games that teach counting, sorting and matching. With a timer, alarm and stopwatch, it’s a fun first step into telling time - right on their wrist.
LeapFrog 2-in-1 LeapTop Touch, $40.14
Original price: $71.30 (44 per cent off) Buy here
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Suitable for ages: 2-5 years
Part toy, part learning tool, this kid-friendly LeapTop flips from keyboard to touchscreen in one smooth swivel. With songs, games and simple typing practice, it feels just like mum or dad’s laptop, only made for little hands.
Mattel Disney Frozen Elsa’s Stacking Castle Playset, $27.95
Original price: $69.90 (60 per cent off) Buy here
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Suitable for ages: 3+ years
Inspired by Elsa’s ice palace, this Frozen Stacking Castle Playset opens up into a charming scene complete with a slide, icy staircase, and secret room for Olaf’s treasures.
Montessori Toddler Busy Board, $20.89
Original price: $39 (46 per cent off) Buy here
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Suitable for ages: 1+ years
This wooden busy board lets toddlers flip, press and switch their way through eight different light-up buttons. No sounds, no flashing screens, just simple, tactile play that’s surprisingly absorbing. Handy for car rides, flights or quiet time at home.
Hape Junior Inventor Experiment Starter Kit, $22.49
Original price: $41.15 (45 per cent off) Buy here
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Suitable for ages: 4+ years
Great for kids who like figuring out how things work, this 42-piece kit lets them build simple creations using real tools and parts. It’s not fancy, but it does the job, and keeps little hands busy without a screen in sight.
LeapFrog LeapLand Adventures, $30.16
Original price: $81.50 (63 per cent off) Buy here
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Suitable for ages: 3+ years
Designed for early learners aged three and above, your child will get to explore letters, numbers, shapes and colours as they quest through the game. The LeapFrog LeapLand Adventures video game console is exciting and educational with over 150 learning items in its Learning Centre.
B.Toys Pet Vet Clinic Set, $36.64
Original price: $89.90 (59 per cent off) Buy here
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Suitable for ages: 1+ years
For all mini aspiring veterinarians, the B.Toys’ Pet Vet Clinic set encourages fun roleplay. The eight-piece set comes with one clinic with lockable doors, one key ring with five keys, four vet tools and two plushie animals.
VTech Busy Learners Activity Cube, $24.28
Original price: $34.48 (30 per cent off) Buy here
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Suitable for ages: 6-36 months
Keep kids preoccupied with this Learners Activity Cube. The five-sided educational toy has 14 interactive features, including animal sounds and light-up buttons.
PicassoTiles 100 Piece Set, $37.61
Original price: $68.99 (45 per cent off) Buy here
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Suitable for ages: 3+ years
A hit with kids (and quite a few parents), these magnetic tiles snap together to form towers, houses or anything a child can dream up. The set encourages hands-on building and imaginative play. No batteries, no screens, just satisfying clicks and colourful creations.
Best Amazon Prime Day board game deals
Hasbro Gaming Risk, $37.74
Original price: $62.90 (40 per cent off) Buy here
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Suitable for ages: 10+ years
A battlefield classic with a modern twist, this updated edition of Risk features sleek army figures, improved mission cards, and even a dragon you’ll have to defeat to survive. With five stackable war crates and a fresh round of strategy, bluffing and bold attacks, it’s a Prime Day win for aspiring conquerors.
Hasbro Hypershot Electronic Tabletop Hockey Game, $39.92
Original price: $49.90 (20 per cent off) Buy here
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Suitable for ages: 8+ years
Bring the arcade home with Hypershot, a fast-paced tabletop hockey game packed with lights, music and five game modes. Whether it’s head-to-head puck battles or solo skill-building, each round is full of movement and sound.
Cluedo Junior, $23.99
Original price: $34.90 (31 per cent off) Buy here
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Suitable for ages: 4+ years
With two levels of mystery on a double-sided board, Clue Junior grows with your child. Younger kids can solve a playground mix-up together, while older ones race to crack a science lab whodunnit.
The Game of Life: Super Mario Edition Board Game, $38.90
Original price: $52.90 (26 per cent off) Buy here
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Suitable for ages: 8+ years
A fun mash-up of the classic Life game and the world of Super Mario, this edition lets players journey through the Mushroom Kingdom as Mario, Luigi, Peach or Yoshi. With minigames, coins, power-ups and a final spin to battle Bowser, it’s a fun pick for family game night.
ThinkFun Zingo Sight Words Game, $32.13
Original price: $45.90 (30 per cent off) Buy here
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Suitable for ages: 4+ years
Turn learning into play with this fast-paced sight word game designed for early readers aged four and over. Zingo combines the fun of Bingo with essential word recognition skills, so get ready for some noisy family game time.
Monopoly Junior Game, $27.10
Original price: $31.90 (15 per cent off) Buy here
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Suitable for ages: 5+ years
Introduce kids to the world of Monopoly with this simplified junior edition designed for ages five and over. The familiar gameplay is still there, with kid-friendly rules and colourful tokens, so young players can still enjoy this classic property trading game.
Best Amazon Prime Day Lego deals
Lego City Holiday Adventure Camper Van, $33.53
Original price: $47.90 (30 per cent off) Buy here
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Suitable for ages: 6+ years
With bunk beds, a campfire and even a baby bottle, this Lego City Holiday Camper Van set is a compact but clever build that’s full of small, thoughtful touches.
Lego City F1 Pit Stop and Pit Crew with Ferrari Car, $35.60
Original price: $47.90 (26 per cent off) Buy here
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Suitable for ages: 6+ years
Complete with a sleek Ferrari race car and a pit crew that jumps into action with the flick of a switch, this Lego City F1 Pit Stop set will delight any child who is mad about cars and racing.
Lego Classic Large Creative Brick Box, $61.87
Original price: $84.90 (27 per cent off) Buy here
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Suitable for ages: 6+ years
With 790 pieces in over 30 vibrant colours, this makes a great starter Lego set for children aged four and over. It includes bricks, wheels, windows and more, all packed in a sturdy storage box that makes clean-up easy after playtime.
Lego Disney Frozen Elsa’s Ice Palace, $106.90
Original price: $159.90 (33 per cent off) Buy here
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Suitable for ages: 6+ years
Bring Arendelle home with Lego Disney Frozen Elsa’s Ice Palace (43244), a 630-piece detailed three-level set that includes moving elements and mini-doll figures of Elsa, Anna and Olaf.
Lego Ninjago Zane’s Ultra Combiner Mech, $127.92
Original price: $159.90 (20 per cent off) Buy here
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Suitable for ages: 9+ years
Sure to delight any young Ninjago fan, this set is packed with 1,187 pieces. The 4-in-1 Lego Ninjago set lets kids build a massive combiner mech, then separate it into a jet, car, dragon and action figure. It also comes included with six minifigures.
Best Amazon Prime Day book deals
The Little Blue Box of Bright and Early Board Books, Dr. Seuss, $19.73
Original price: $34.83 (43 per cent off) Buy here
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Suitable for ages: Baby - 3 years
A charming starter set for the littlest readers, this box of four sturdy board books features classic Dr. Seuss titles in a toddler-friendly format. Easy to hold and fun to read aloud, it’s a colourful introduction to rhyme, rhythm, and a lifelong love of books.
BrainPlay Funniest Puzzles Ever, Highlights, $12.27
Original price: $27.28 (55 per cent off) Buy here
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Suitable for ages: 7+ years
This one’s made for kids who love a good laugh. With over 200 puzzles, mazes and joke-filled games, it’s the kind of book they’ll pull out on their own, and even share with you.
Nothing’s Wrong!: A Hare, a Bear, and Some Pie to Share, $21.77
Original price: $39 (44 per cent off) Buy here
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Suitable for ages: 4-7 years
This sturdy hardcover picture book for children aged four to seven shares a hilarious story with a heartwarming message about friendship.
My First Early-Learning Sticker Books Boxed Set, $11.38
Original price: $25.18 (55 per cent off) Buy here
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Suitable for ages: 3-5 years
The My First Early-Learning Sticker Books Boxed Set comprises four colourful paperback sticker books that double as a reading tool for little ones aged three to five. With over 100 reusable stickers and reading prompts, as well as wipe-clean pages, kids will have a blast with this set.
Countries of the World: Our World in Pictures, DK, $19.28
Original price: $52.48 (63 per cent off) Buy here
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Suitable for ages: 9-12 years
Visually rich and surprisingly fun to flip through, this globe-trotting book gives kids a feel for what life looks like around the world, not just the landmarks, but the everyday stuff too.
All prices are accurate at time of publication
For more Amazon Prime Day deals, read The Singapore Women’s Weekly mum’s guide to the best Prime Day deals
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