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2023: Revenge of geek swag

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Bearbricks figures and the Pop Toy Show

Collectible toy mania took over the geek culture conversation in 2023.

PHOTOS: MEDICOM TOY, POP TOY SHOW SINGAPORE/INSTAGRAM

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SINGAPORE – For the last decade or so, superheroes have loomed large in geek culture, thanks to the Marvel Cinematic Universe franchise of films.

But 2023 saw a monumental paradigm shift in the geek culture conversation. Superheroes are out, but games and toys for adults are in.

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