11.11 sale guide: Where to shop the best deals in Singapore now

It’s that time of the year again: The 11.11 sales in Singapore are here. Singapore’s biggest shopping event of the year brings a windfall of deals you won’t want to miss. 

For those planning a festive season splurge or a practical stock-up, this is the perfect moment, with many retailers offering some of the lowest prices of the year.

Whether you’re refreshing your living space, upgrading your gadgets, or getting a head start on Christmas, this A-to-Z list will help you navigate the best of the Singles’ Day sales with ease.

Where to find the biggest 11.11 sales in Singapore

Lazada 11.11 Biggest Sale

When: (8pm) Nov 10-13 2025

As usual, you can expect storewide flash sales, up to 90 per cent off LazFlash deals and an extra 15 per cent off store vouchers. 

Snap up

presale exclusive deals

now on home and beauty brands like Sulwhasoo, Walch, Lancome, Shu Uemura, Kerastase, Clinique and more at special low prices reaching up to 70 per cent off. 

To secure exclusive savings, make a 11 per cent deposit between Oct 31 to (7.59pm) Nov 10 2025 and then make the balance payment any time during the Lazada 11.11 Biggest Sale period.

Shop Lazada 11.11 Biggest Sale

Shopee 11.11 Big Sale

When: (8pm) Nov 10-19 2025

Start getting ready for the lowest prices of the year, with $11 price drops from marked-down deals worth $60 and also more $0.11 $111, $311, $911 and $1,111 steals. Next day delivery on your purchases is guaranteed.

Don’t forget to stack bank and additional brand vouchers and collect your $111 off $350 Shopee voucher for even bigger savings. And if you spend $60 during the Shopee 11.11 Big Sale, you stand a chance to win an MG4 EV car or a Klook Luxury Staycation. 

Shop Shopee 11.11 Big Sale

Amazon 11.11 Sale

When: From Nov 11 2025

You’ll find plenty of offers stretching to over 40 per cent off in every category, from electronics and appliances to toys and games this Singles’ Day period.

If you’re unsure what to buy, you could purchase Amazon eGift cards instead. From now till Nov 11, get

$11 promo credit for every $150 spent

on an Amazon eGift card.

Shop Amazon 11.11 Sale

Robinsons 11.11 The Biggest Sale of the Year

When: Nov 6-11 2025

During the sale, snag deals of up to 82 per cent off across the home, lifestyle, and family categories from brands such as La Gourmet, Leifheit, Skincode and more.

Additionally, get deals like buy 4 get 25 per cent off on home, bedding and linens from their Robinsons hotel and heritage collections. Do collect vouchers available on their website for greater savings.

Shop Robinsons 11.11 The Biggest Sale of the Year

Trip.com 11.11 Sale

When: Nov 11-14 2025

In the days leading to Nov 11, Trip.com is doing 7 days of giveaways, with details released on the

Trip.com Instagram page

.

Come Nov 11, you can expect buy 1 get 1 free flights, up to $200 off on flights from Singapore Airlines, Korean Air and Cathay Pacific, hourly flash sales on Nov 11 from 11am to 11pm, up to 50 per cent off care rentals and package tours to China, and more.

Shop Trip.com 11.11 Sale

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Best 11.11 sale deals in Singapore

Keep reading to see a roundup of the best 11.11 sales in these categories:

11.11 sale: Best gifts under $50

Get a head start on your Christmas shopping during the 11.11 sales. If you need more ideas, here are guides for

gifts under $50

and

gifts under $20

.

11.11 sale: Best luggage and travel gear deals

Samsonite: Get up to 50 per cent off selected luggage, vouchers up to $70 off and more at the

LazMall Store

and

Shopee Mall

.

American Tourister: Get up to 60 per cent off luggage, up to $23 off flash vouchers and more at the

official LazMall Store

and

Shopee Mall

. 

Delsey: Find offers going up to 73 per cent off in the official

LazMall Store

.

Level8: Reddot-winning luggage is available at up to 21 per cent off at the

Shopee Mall

.

Mixi: This Chinese label makes affordable and stylish luggage, with offers available at up to 53 per cent off in the

LazMall Store

.

11.11 travel deals

If you’re travelling soon or want to book a last minute holiday, here are some 11.11 travel deals you can browse.

Traveloka: Aside from daily flash sales and $111 all-in-fare flights and hotel deals, you can expect buy-1-get-1 attractions, coupon drops and more.

Shop sale

Klook: Find daily discounts from Nov 1-10 on hotels attractions and events, $110 off site wide and an extra $111 off when you pay with DBS/POSB cards and more.

Shop sale

KKday: Get up to 80 per cent off tours, rides and more, with different drops from Nov 5 onwards.

Shop sale

11.11 sale: Best TV, soundbar and home appliance deals

11.11 TV and soundbar sales

LG: Collect up to $240 off vouchers and get up to 45 per cent off at the

Shopee Mall

and

LazMall Store

. Also get up to 30 per cent off and collect vouchers of up to $220 on

Amazon

.

Prism+: The homegrown brand is offering deals of up to 67 per cent off TVs, soundbars at the

LazMall Store

and

Shopee Mall

.

Sony: Collect up to $111 off vouchers, get TVs at up to 41 per cent off, including popular BRAVIA models, as well as get up to 54 per cent off sound bar and home theatre systems at the

Shopee Mall

and

LazMall Store

.

Samsung: Get up to 60 per cent off on TVs and other deals at the

LazMall Store

.

11.11 home appliance sales

Dyson: Get up to 50 per cent off on Dyson products such as vacuum cleaners, air purifiers and more on

Amazon

. Alternatively, save by collecting store vouchers of up to $911 off (for specific products) at the

LazMall Store

and

Shopee Mall

.

Panasonic: Shop deals directly from the

Panasonic website

or collect vouchers to save more on fridges, washing machines and more at the

LazMall Store

.

Philips: Up to 45 per cent off + 15 per cent off store vouchers on home and kitchen appliances at the

LazMall Store

and

Shopee Mall

.

Xiaomi: Home and lifestyle gadgets and appliances are on offer at up to 88 per cent off in the

LazMall Store

and

Shopee Mall

.

11.11 sale: Best kitchen appliance deals

Bear: Get up to 75 per cent off at the

LazMall Store

or

Shopee Mall

.

Cornell: Affordable kitchen appliances and gadgets are cheaper now with offers going up to 70 per cent off on

Shopee Mall

.

Le Creuset: Enjoy up to 70 per cent off, up to an extra 20 per cent off shop vouchers, free shipping and more on cookware and diningware at the

LazMall Store

or

Shopee Mall

.

Mayer: Find the biggest storewide sale at up to 80 per cent off, with vouchers up to $22 off at the

LazMall Store

.

Nespresso: Get up to 30 per cent off coffee machines at the

LazMall Store

and

Shopee Mall.

SMEG: Get up to 60 per cent on coffee machines, cookware, breakfast appliances and more at the

LazMall Store

and

Shopee Mall

.

SharkNinja: Up to 40 per cent off + $80 vouchers and gifts with purchase on selected items at the

LazMall Store

.

Tefal: Get up to 65 per cent off on affordable kitchen appliances like air fryers, kettles, cookware and more at the

LazMall Store

and

Shopee Mall

.

11.11 sale: Best tech and electronics deals

Apple: Save up to 25 per cent on the MacBook Pro, iPad, iPhone, Apple Watch and up to 40 per cent off phone cases at the

LazMall Store

.

Bose: Look out for up to 35 per cent off and up to $99 vouchers at

Shopee Mall

. Also, browse the

LazMall Store

for more deals.

Huawei: Get up to $750 off and collect vouchers of up to $50 off to save on phones, smartwatches and other accessories at the

Shopee Mall

and

LazMall Store

.

Lenovo: Enjoy up to 50 per cent off PCs, tablets and accessories, and more.

Shop sale

Marshall: Save up to 40 per cent and collect vouchers of up to $70 at the

Shopee Mall

and

LazMall Store

. Selected styles like the

Motif II ANC Earbuds

are also on offer at

Amazon

.

UGREEN: From Nov 5-11, mobile accessories, wireless chargers and adapters are up to 40 per cent off.

Shop sale

11.11 sale: Best toys and games deals

LEGO: Hunt down up to 35 per cent off and extra 17 per cent off vouchers on building sets, and enjoy 20 per cent off selected sets at the

LazMall Store

and

Shopee Mall

. LEGO sets are also up to 35 per cent off at

Amazon

.

Mattel: Get up to 30 per cent off storewide, collect a 20 per cent off voucher to find deals on toys from Fisher-Price, Barbie, Hot Wheels, Polly Pocket at the

LazMall Store

and

Shopee Mall

.

11.11 sale: Best fashion and beauty deals

11.11 fashion sales

Calvin Klein: Get up to 70 per cent off when you shop online and save more with deals such as buy 2 save extra 15 per cent and buy 3 save extra 22 per cent.

Shop sale

Charles & Keith: Snag up to 50 per cent off shoes, bags and accessories from this homegrown brand and get an extra 10 per cent off with a minimum purchase of 2 selected items.

Shop sale

Crocs: Get up to 60 per cent off and score deals from $39.95.

Shop sale

H&M: From now till (11.59pm) Nov 12, get up to 50 per cent off storewide on women, men and kids clothing, accessories and more.

Shop sale

Monica Vinader: Enjoy 30 per cent off sitewide and 50 per cent off daily flash sales.

Shop sale

 

Polo Ralph Lauren: Get up to 30 per cent off storewide, with vouchers and free gifts with every purchase. Shop sale at the

LazMall Store

or

Shopee Mall

Tommy Hilfiger: On the Tommy Hilfiger website, you can get up to 60 per cent off storewide and buy 2 get extra 22 per cent off on online purchases from now till Nov 11. But you can also snag discounts of up to 80 per cent off storewide on clothing, footwear and accessories during the 11.11 sale at the

LazMall Store

or

Shopee Mall

.

Uniqlo: From Nov 7-13, get featured winter wear and other products at special prices starting from $9.90 and app member exclusives such as a free lunch bag with minimum spend of $100 online and a $10 off voucher.

Shop sale

Zalora: Find thousands of styles with prices slashed by up to 90 per cent, daily flash sales at 12pm and 6pm, additional discounts and more from (12am) Nov 7-13.

Shop sale

11.11 beauty sales

Beauty of Joseon: Skincare is up to 70 per cent off now with vouchers, with exclusive flash deals at the

Shopee Mall

and

LazMall Store

.

Bobbi Brown: Get up to 66 per cent off select items during their early access sale from now till (7.59pm) Nov 10 and up to 35 per cent off makeup during the actual 11.11 sale at the

Lazmall Store

.

Clinique: Get up to 67 per cent off presale exclusives at the

LazMall Store

. From (8pm) 10 Nov onwards, score 30 per cent off any 3 selected products, get free gifts with every order and more.

The Face Shop: Get up to 82 per cent off everything from one of the OG Korean skincare brands at the

LazMall Store

or

Shopee Mall

.

Kerastase: Get up to 40 per cent off and extra gifts with presale exclusive deals at the

LazMall Store

.

Lancome: Get up to 45 per cent off, with 10 per cent member voucher, free gifts with purchase and more at the

LazMall Store

.

MAC: Save up to 42 per cent off makeup at the

LazMall Store

. Get exclusive store vouchers for further discounts and a free MAC 4-piece gift set with every order from (8pm) Nov 10 to (2am) 11 Nov, while stocks last. 

Sephora: From now till Nov 14, score up to 50 per cent off selected products and choose full-sized gifts with a minimum spend of at least $150.

Shop sale

 

Shiseido: Enjoy storewide 50 per cent off on Japanese skincare at the

LazMall Store

and

Shopee Mall

.

Skin1004: Enjoy up to 90 per cent off skincare products, flash deals, and more at the

Lazmall Store

and

Shopee Mall

.

Watsons: From Nov 6-12, enjoy buy 1-get-1-free offers, $11 deals, up to $50 off vouchers, up to 50 per cent off deals and more at the

Watsons website

. You can also get up to 35 per cent off healthcare and skincare items and more at the

Watsons store via Amazon Fresh

.

11.11 sale: Best fitness and health deals

Adidas: Get 30 per cent off selected items and an extra 10 per cent off for members on selected shoes and styles.

Shop sale

Decathlon: From Nov 7-12, get a whopping 70 per cent off, with flash sales dropping from (8pm) Nov 10, vouchers up to $30 off and more.

Shop sale

 

iHerb: Stock up on supplements, healthcare products and more, enjoy 26 per cent storewide and get up to 70 per cent off iHerb brands.

Shop sale

 

Kinohimitsu: Save up to 30 per cent off + 20 per cent off site wide on collagen products and more.

Shop sale

Lululemon: Get up to 50 per cent off bestsellers, Asia Fit and winter styles.

Shop sale

 

New Balance: Get up to 60 per cent off with additional 20 per cent off voucher in the

LazMall Store

and

Shopee Mall

.

Nike: Score up to 60 per cent off sneakers and lifestyle wear and if you shop a minimum of two items, you get an extra 15 per cent off.

Shop sale

OSIM: Find members-only special offers on massage chairs and accessories at the

OSIM website

. You can also find offers of up to 55 per cent off their entire range of products on the

LazMall Store

available from now till Dec 1.

Oura: Track your sleep and heart rate with an Oura ring. From now till Nov 12, get up to $100 off titanium styles.

Shop sale

PUMA: Get 50 per cent off selected styles like sneakers for men and women at the

LazMall Store

and

Shopee Mall

.

All prices and deals are accurate at time of publication.

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FAQs: 11.11 sale in Singapore

1. What is the 11.11 sale?

The 11.11 sales in Singapore or the Singles’ Day sales, is an online shopping event that sees heavily slashed prices for items across categories such as home electronics, travel, skincare, beauty and kitchen deals.

Many retailers and e-commerce platforms such as Shopee and Lazada take part in the 11.11 sales.

2. Are 11.11 and Black Friday the same?

While both sales see major retailers participating in them, the 11.11 sales take place on Nov 11 and the Black Friday sales occur closer to the end of November. For example, the

Amazon Black Friday sale in Singapore

will run from Nov 20 to Dec 1 2025.

3. What are the biggest sales?

The 11.11 sales and Black Friday sales are some of the biggest sales of the shopping calendar.

4. Is 12.12 sale bigger than 11.11?

The 11.11 sales are arguably the biggest sales of the year and offer better discounts than the 12.12 sales. But the 12.12 sale wraps up the year-end shopping season and you can find great last-minute deals. 

For more 11.11 sale deals, check out: