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11.11 sale guide: Where to shop the best deals in Singapore now

From Apple to Zalora, here’s where to catch the biggest sales of the year

PHOTOS: POLO RALPH LAUREN, ADIDAS, SAMSUNG

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It’s that time of the year again: The 11.11 sales in Singapore are here. Singapore’s biggest shopping event of the year brings a windfall of deals you won’t want to miss.

For those planning a festive season splurge or a practical stock-up, this is the perfect moment, with many retailers offering some of the lowest prices of the year.

Whether you’re refreshing your living space, upgrading your gadgets, or getting a head start on Christmas, this A-to-Z list will help you navigate the best of the Singles’ Day sales with ease.

Where to find the biggest 11.11 sales in Singapore

Lazada 11.11 Biggest Sale

When: (8pm) Nov 10-13 2025

As usual, you can expect storewide flash sales, up to 90 per cent off LazFlash deals and an extra 15 per cent off store vouchers.

The sale officially starts on Monday, but you can already get started by snapping up

presale exclusive deals

now on home and beauty brands like Sulwhasoo, Walch, Lancome, Shu Uemura, Kerastase, Clinique and more at special low prices reaching up to 70 per cent off.

To secure exclusive savings, make a 11 per cent deposit between Oct 31 to (7.59pm) Nov 10 2025 and then make the balance payment any time during the Lazada 11.11 Biggest Sale period.

Shop Lazada 11.11 Biggest Sale

Shopee 11.11 Big Sale

When: (8pm) Nov 10-19 2025

Start getting ready for the lowest prices of the year, with $11 price drops from marked-down deals worth $60 and also more $0.11 $111, $311, $911 and $1,111 steals. Next day delivery on your purchases is guaranteed.

Don’t forget to stack bank and additional brand vouchers and collect your $111 off $350 Shopee voucher for even bigger savings. And if you spend $60 during the Shopee 11.11 Big Sale, you stand a chance to win an MG4 EV car or a Klook Luxury Staycation.

Shop Shopee 11.11 Big Sale

Robinsons 11.11 The Biggest Sale of the Year

Robinsons have announced they will be holding an 11.11 sale, but the actual dates for it has not yet been announced. During the sale, snag exclusive online deals across the home, lifestyle, and family categories from brands such as La Gourmet, Skincode and more

But right now, the 11.11 early access sale is on. Get deals like buy 4 get 25 per cent off on home, bedding and linens from their Robinsons hotel and heritage collections and more.

Shop Robinsons 11.11 The Biggest Sale of the Year

Trip.com 11.11 Sale

When: Nov 11-14 2025

In the days leading to Nov 11, Trip.com is doing 7 days of giveaways, with details released on the

Trip.com Instagram page

Come Nov 11, you can expect $111 off flights and hotel bookings, hourly flash sales, up to 50 per cent off care rentals and package tours to China, and more.

Shop Trip.com 11.11 Sale

Best 11.11 sale deals in Singapore

Keep reading to see a roundup of the best 11.11 sales in these categories:

Best luggage and travel gear deals
Best TV and soundbar deals
Best home appliance deals
Best kitchen appliance deals
Best tech and electronics deals
Best toys and games deals
Best fashion and beauty deals
Best fitness and health deals

11.11 sale: Best luggage and travel gear deals

If you’re travelling soon or want to book a last minute holiday, here are some 11.11 travel deals you can browse.

Traveloka: Aside from daily flash sales and $111 all-in-fare flights and hotel deals, you can expect buy-1-get-1 attractions, coupon drops and more.
Shop sale
Klook: Find daily discounts from Nov 1-10 on hotels attractions and events, $110 off site wide and an extra $111 off when you pay with DBS/POSB cards and more.
Shop sale
KKday: Get up to 80 per cent off tours, rides and more, with different drops from Nov 5 onwards.
Shop sale

11.11 sale: Best TV and soundbar deals

LG: While LG has not announced any 11.11 sales, you can still find existing discounts of up to 24 per cent on TVs and sound bars at the
Shopee Mall
and
LazMall Store
. Also get up to 30 per cent off and collect vouchers of up to $220 on
Amazon
.
Prism+: The homegrown brand is offering deals of up to 67 per cent off TVs, soundbars and more on the Prism+ website, but you can find discounts of up to 55 per cent off similar items on the
LazMall Store
and
Shopee Mall
.
Sony: Find TVs at up to 43 per cent off, including popular BRAVIA models, and up to 49 per cent off sound bar and home theatre systems at the
Shopee Mall
and
LazMall Store
.
Samsung: The Samsung website claims to offer up to 59 per cent off TVs and soundbars, but better deals of up to 51 per cent off with in-store vouchers you can use for further savings at the
LazMall Store
.

11.11 sale: Best home appliance deals

Dyson: Get up to 50 per cent off on
Dyson products
such as vacuum cleaners, air purifiers and more on
Amazon
. Alternatively, save by collecting store vouchers of up to $300 off (with minimum spend) at the
LazMall Store
and
Shopee Mall
.
Panasonic: Shop deals directly from the
Panasonic website
or collect vouchers to save more on fridges, washing machines and more at the
LazMall Store
.
Philips: Up to 45 per cent off + 15 per cent off store vouchers on home and kitchen appliances at the
LazMall Store
and
Shopee Mall
.
Xiaomi: Home and lifestyle gadgets and appliances are on offer at up to 50 percent off in the
LazMall Store
and
Shopee Mall
.

11.11 sale: Best kitchen appliance deals

Cornell: Affordable kitchen appliances and gadgets are cheaper now with offers going up to 70 per cent off on
Shopee Mall
.
DeLonghi: Fully automatic coffee machines are up to 20 per cent off on
Amazon
.
Le Creuset: Enjoy up to 70 per cent off, up to an extra 20 per cent off shop vouchers, free shipping and more on cookware and diningware at the
LazMall Store
or
Shopee Mall
.
SharkNinja: Up to 40 per cent off + $80 vouchers and gifts with purchase on selected items at the
LazMall Store
.
Toyomi: Get up to 50 per cent off with $20 off voucher on affordable kitchen appliances like air fryers , kettles, hot pot and more at the
LazMall Store
and
Shopee Mall
.

11.11 sale: Best tech and electronics deals

Apple: Save up to 18 per cent on the MacBook Pro, iPad, iPhone, Apple Watch and more at the
LazMall Store
.
Bose: Look out for up to 35 per cent off and up to $99 vouchers at the
LazMall Store
and
Shopee Mall
.
Huawei: Get up to $750 off and collect vouchers of up to $50 off to save on phones, smartwatches and other accessories at the
Shopee Mall
and
LazMall Store
.
Lenovo: Enjoy up to 50 per cent off PCs, tablets and accessories, and more.
Shop sale
Marshall: Find speakers and headphones at up to 25 per cent off with up to $20 off vouchers at the
Shopee Mall
and
LazMall Store
. Selected styles like the
Motif II ANC Earbuds
are also on offer at
Amazon
.
UGREEN: From Nov 5-11, mobile accessories, wireless chargers and adapters are up to 40 per cent off.
Shop sale

11.11 sale: Best toys and games deals

LEGO: Hunt down up to 35 per cent off and extra 17 per cent pff vouchers on building sets, and enjoy 20 per cent off selected sets at the
LazMall Store
and
Shopee Mall
. LEGO sets are also up to 35 per cent off at
Amazon
.
Mattel: Find Fisher-Price, Barbie, Hot Wheels, Polly Pocket and more at up to 60 per cent off at the
LazMall Store
and
Shopee Mall
.

11.11 sale: Best fashion and beauty deals

11.11 fashion sales

Calvin Klein: Get up to 70 per cent off when you shop online and save more with deals such as buy 2 save extra 15 per cent and buy 3 save extra 22 per cent.
Shop sale
Charles & Keith: While technically not an 11.11 sale, you can still score up 30 per cent off shoes, bags and accessories from this homegrown brand.
Shop sale
H&M: Sale styles are up to 61 per cent off on women, men and kids clothing, accessories and more.
Shop sale
Monica Vinader: Enjoy 30 per cent off sitewide and 50 per cent off daily flash sales.
Shop sale
Polo Ralph Lauren: Get up to 30 per cent off storewide, with vouchers and free gifts with every purchase. Shop sale at the
LazMall Store
or
Shopee Mall
Swarovski: Buy 2 items for 15 per cent off, or 3 for 25 per cent off for regular-priced items from now until Nov 11.
Shop sale
Tommy Hilfiger: On the Tommy Hilfiger website, you can get up to 60 per cent off storewide and buy 2 get extra 22 per cent off on online purchases from now till Nov 11. But you can also snag discounts of up to 80 per cent off storewide on clothing, footwear and accessories during the 11.11 sale at the
LazMall Store
or
Shopee Mall
.
Uniqlo: From Nov 7-13, get featured winter wear and other products at special prices starting from $9.90 and app member exclusives such as a free lunch bag with minimum spend of $100 online and a $10 off voucher.
Shop sale
Zalora: Find thousands of styles with prices slashed by up to 90 per cent, daily flash sales at 12pm and 6pm, additional discounts and more from (12am) Nov 7-13.
Shop sale

11.11 beauty sales

Beauty of Joseon: Skincare is up to 70 per cent off now with vouchers, with exclusive flash deals at the
Shopee Mall
and
LazMall Store
.
Bobbi Brown: Get up to 66 per cent off select items during their early access sale from now till (7.59pm) Nov 10 and up to 35 per cent off makeup during the actual 11.11 sale at the
Lazmall Store
.
Clinique: Get up to 67 per cent off presale exclusives at the
LazMall Store
. From (8pm) 10 Nov onwards, score 30 per cent off any 3 selected products, get free gifts with every order and more.
The Face Shop: Get up to 82 per cent off everything from one of the OG Korean skincare brands at the
LazMall Store
or
Shopee Mall
.
Kerastase: Get up to 40 per cent off and extra gifts with presale exclusive deals at the
LazMall Store
.
Lancome: Get up to 45 per cent off, with 10 per cent member voucher, free gifts with purchase and more at the
LazMall Store
.
MAC: Save up to 42 per cent off makeup at the
LazMall Store
. Get exclusive store vouchers for further discounts and a free MAC 4-piece gift set with every order from (8pm) Nov 10 to (2am) 11 Nov, while stocks last.
Sephora: Shop early 11.11 sales with the Beauty Pass Exclusive and get discounts on skincare and fragrances. Gold tier members get up to 20 per cent off with no minimum spend while Black and White tier members get 15 per cent off with a $150 minimum spend. Online sales start from (10pm) Nov 4 2025 and in-store sales start from Nov 5 2025.
Shop sale
Shiseido: Enjoy storewide 49 per cent off on Japanese skincare at the
LazMall Store
and
Shopee Mall
.
shu uemura: Get up to 50 per cent off, free gifts and more at the
LazMall Store
.
Skin1004: Enjoy up to 53 per cent off skincare products, flash deals, and more at the
Lazmall Store
.
Sulwhasoo: Find up to 51 per cent off with presale exclusive deals at the
LazMall Store
and
Shopee Mall
.
Watsons: From Oct 30 to Nov 5, enjoy buy 1-get-1-free offers, $11 deals, up to $35 off vouchers and a free CHAKO LAB water bottle for orders over $241 and more at the
Watsons website
. You can also get up to 35 per cent off healthcare and skincare items and more at the
Watsons store via Amazon Fresh
.

11.11 sale: Best fitness and health deals

Adidas: Get 30 per cent off selected items and an extra 10 per cent off for members on selected shoes and styles.
Shop sale
Decathlon: From Nov 7-12, get a whopping 70 per cent off, with flash sales dropping from (8pm) Nov 10, vouchers up to $30 off and more.
Shop sale
iHerb: Stock up on supplements, healthcare products and more and enjoy up to 70 per cent off iHerb brands and 20 per cent off top picks from trusted brands.
Shop sale
Lululemon: Get up to 50 per cent off bestsellers, Asia Fit and winter styles.
Shop sale
New Balance: Get up to 60 per cent off with additional 20 per cent off voucher in the
LazMall Store
and
Shopee Mall
.
Nike: Score up to 60 per cent off sneakers and lifestyle wear and if you shop a minimum of two items, you get an extra 15 per cent off.
Shop sale
OSIM: Find members-only special offers on massage chairs and accessories at the
OSIM website
. You can also find offers of up to 55 per cent off their entire range of products on the
LazMall Store
available from now till Dec 1.
Oura: Track your sleep and heart rate with an Oura ring. From now till Nov 12, get up to $100 off titanium styles.
Shop sale
PUMA: Get 40 per cent off selected styles like sneakers for men and women at the
LazMall Store
and
Shopee Mall
.

All prices and deals are accurate at time of publication.

FAQs: 11.11 sale in Singapore

1. What is the 11.11 sale?

The 11.11 sales in Singapore or the Singles’ Day sales, is an online shopping event that sees heavily slashed prices for items across categories such as home electronics, travel, skincare, beauty and kitchen deals.

Many retailers and e-commerce platforms such as Shopee and Lazada take part in the 11.11 sales.

2. Are 11.11 and Black Friday the same?

While both sales see major retailers participating in them, the 11.11 sales take place on Nov 11 and the Black Friday sales occur closer to the end of November. For example, the

Amazon Black Friday sale in Singapore

will run from Nov 20 to Dec 1 2025.

3. What are the biggest sales?

The 11.11 sales and Black Friday sales are some of the biggest sales of the shopping calendar.

4. Is 12.12 sale bigger than 11.11?

The 11.11 sales are arguably the biggest sales of the year and offer better discounts than the 12.12 sales. But the 12.12 sale wraps up the year-end shopping season and you can find great last-minute deals.

11.11 sale guide: Where to shop the best deals in Singapore now

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