With many young people casting their vote for the first time during this general election, political parties need to campaign through social media - the default media platform of this generation - to appeal to them. (Parties must prepare for very different GE campaign: ELD, June 9).
Many young people use Instagram and TikTok. Eye-catching and targeted social media posts with witty captions will better pique the interests of young people than campaigns on traditional platforms such as radio and television.
Lance Wu, 20