The Singapore Civil Defence Force is arranging for its number "995" to appear on the mobile phones of called parties ('995' now displayed on phones' caller ID; June 1).
Apart from showing the number, it should also try to get its name reflected.
If the called parties know the identity of the caller, they are more likely to pick up the call.
Recently, I received a call from the Singapore Exchange and the number was not reflected. I did not take it, thinking it was someone trying to sell me something.
I am not aware of any telephone company that provides this service, but the SCDF might want to look into it.
Tan Kin Lian