The practice of adopting never-ending sales as a means to lure consumers is indeed an unfair practice ("Tackle errant advertising of the never-ending sale" by Mr Tan Chak Lim; Tuesday).
Under the Singapore Code of Advertising Practice, all advertisements should be legal, decent, honest and truthful.
The Consumer Protection (Fair Trading) Act also states that retailers should not make false claims that goods are available at a discount for a stated period when it is not true.
If consumers encounter any false claims or advertisements that there are sale items being sold at a discount when this is untrue, they can give their feedback directly to the Advertising Standards Authority of Singapore (Asas) on the misleading advertisement, or to the Consumers Association of Singapore (Case) if they have bought an item from the retailer.
We will monitor such complaints and highlight them to the Ministry of Trade and Industry, if deemed necessary.
We encourage Mr Tan to approach either Case or Asas to give us the details of the misleading advertisement or the specific shop.
Tan Sze Wee (Dr)
Advertising Standards Authority of Singapore
Lim Biow Chuan
Consumers Association of Singapore