In this age of Instagram, I often feel pressured to conform to the media's beauty standard and follow the latest trends.
Children as young as 13 years old are hooked on the app. Many look up to Instagram influencers as role models, and I wouldn't be surprised if some of them strive to be such influencers themselves.
What sets social-media influencers apart from other types of endorsers is their relatability.
They post about their everyday life and can interact directly with their followers. Often, they belong to the same age group and demographic, and share the same interests as their target audience.
Having a role model who is easy to identify with makes it all the more likely that teens will copy his behaviour.
The app is thus undoubtedly a powerful platform.
Many Instagram influencers post photos of themselves in trendy clothes and are often seen at the latest hipster joints.
But, I believe if these influencers were to share world issues or raise awareness of a worthy cause, they can impact the younger generation in a positive way.
Their followers would understand and be kept up-to-date with real-life issues, and may be able to contribute solutions to society.
Sheri Zuleika Muhammad Yunos, 20, Polytechnic student