A writer says that in order for Singapore to replicate Silicon Valley's success, we must learn to embrace failure. In what other ways can we create a culture that allows ideas to germinate and grow?
A huge part of the culture of Silicon Valley includes openness to difference of ideas, opinions, lifestyles, and so on. Singapore is way too conservative.
In Singapore, rule breakers are frowned upon... but what successful people have done in the past is to break the rules and think outside the box. These should be taught to our children - to be different and to follow your interest and dreams.
It's not easy to go the uncommon path. Survival is the first thing most think about. Out of a hundred new path finders, probably only a few may succeed. Many years of failure can still come to naught. It's not easy to constantly live in a "discomfort zone". Only dreamers will do that, and we are short of them.
Sian Ein Teo
What differentiates a "good" publicity stunt from a "bad" one? At what point does a stunt cross the line?
Marketers have always done goofy things. Some work, some don't, some are incredibly authentic, some are corny.
In the end, the consumer gets to decide what's art and what's a stunt. The market will let you know when you've crossed the line.
An advertisement has met its objective of reaching out when people start to talk about it. Whether it is good or bad publicity, the masses decide. Advertisers cannot dictate how people should react.
Wilkie Ong Keng Soon
In advertisements about retirement, Medisave and so on, sticking to ordinary people is much better than using some celebrity... Celebrities are best for charity fund-raising events, but for other ads, they may not be that suitable to the public.