Most expensive milk may not be the 'best'

Choosing a brand of milk powder is a process of trial and error.

Parents gather feedback from friends and read reviews online. There have been many debates over what is the "best".

We buy a sample tin to let our children try the milk, and then monitor them for any side effects such as diarrhoea or constipation.

Every parent wants the best for their children. This may not be the most expensive milk, but the one that the children are comfortable with.

It would be incorrect to say that increased milk prices are caused by parents who buy blindly (Parents should vote with their wallets to curb prices, say experts; May 14).

Rather than allowing more brands to go on the shelves, we should look at controlling the marketing costs and other costs that cause prices to shoot up.

Tan Kok Hong

A version of this article appeared in the print edition of The Straits Times on May 17, 2017, with the headline 'Most expensive milk may not be the 'best''. Print Edition | Subscribe