Following the issue of BreadTalk misleading customers ("Soya milk sold at BreadTalk is from Yeo's", last Wednesday), the Consumers Association of Singapore (Case) has to carefully address what constitutes sound business practices and poor practices, especially in the food and beverage (F&B) sector.

Singapore, being a metropolitan city, should have a stronger and committed consumer protection law to send a stern message that unsound business practices to mislead customers cannot be tolerated.

For instance, Case could suspend the operating licence of such establishments for at least three months, and fine them as well.

It could also implement a rule that F&B establishments must specify on their products if external vendors or distributors are used, and if the product is not manufactured in-house.

This has to be stated clearly and prominently with labels or a notification at the service counter.

This would be more transparent and give consumers a greater ability to make informed decisions on their purchases.

Ada Chan Siew Foen (Ms)