HDB can help shops in virtual world too

The HDB has introduced the Revitalisation of Shops scheme to help owners of HDB shops facing challenges ("Struggling, surviving"; last Thursday).

However, it should not focus only on traditional brick-and-mortar enhancements, such as shop upgrading.

Instead, it should also assist shop owners online, such as in social media promotions and creating apps.

As today's shoppers become more Internet-savvy, the HDB should not simply take only the traditional approach to assistance.

Lee Kek Chin

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A version of this article appeared in the print edition of The Straits Times on May 17, 2016, with the headline HDB can help shops in virtual world too. Subscribe