Continue to shape, promote S'pore brand

Generic photograph of the Singapore skyline and the Central Business District area.
Generic photograph of the Singapore skyline and the Central Business District area.ST PHOTO: NEO XIAOBIN

The new Committee on the Future Economy set up to shape the future of Singapore's economy is a comprehensive initiative that could allow our country to stay relevant in a rapidly changing global economic landscape ("30-member committee to chart future of economy"; Dec 22, 2015).

Perhaps we also need to always conscientiously let the world know what Singapore, as a country and a people, represents, to further help make Singapore the preferred country to do business with, or to work, live or play in ("Opportunities in niche areas for S'pore: Heng"; yesterday").

We can collectively, as a government and as citizens, promote a national culture - with shared values of honesty, diligence and innovation, and good industrial relations - to characterise Singapore.

Foreigners who work or live in Singapore, or visit for leisure, must see that we are a business-friendly country and that our streets are safe because Singaporeans are keenly law abiding and our judiciary is fair and impartial.

Our environment is kept green and clean. Goods and people are moved by an efficient transport infrastructure.

Also, we should aspire to be internationally ranked as one of the most liveable countries in the world, to attract immigrants.

We can do more to keep promoting and building on our Singapore brand. This driver will give us a competitive edge at a time when a product's country of origin is becoming more important than ever with savvy consumers.

For instance, just mention Japan, and quality and trusted electronic products come to mind, and for Germany, automobiles.

If we can make Singapore, Singaporeans and our products and services more liked than our challengers, we can be certain of creating a lasting future for ourselves.

Jolly Wee

A version of this article appeared in the print edition of The Straits Times on January 14, 2016, with the headline 'Continue to shape, promote S'pore brand'. Print Edition | Subscribe