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Welcome change: Transforming digitally to optimise information and human resource
FUJIFILM Business Innovation believes that companies which adopt innovative solutions will succeed in the future with it being the key to driving revenue increment
Companies that embrace digital transformation will flourish and FUJIFILM Business Innovation aims to be the partner to help these enterprises succeed.
PHOTO: FUJIFILM BUSINESS INNOVATION
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The digital transformation gap is widening. According to a top consulting firm
The business climate is clearly changing, which brings both challenges and exciting opportunities. Since its early days as Fuji Xerox, FUJIFILM Business Innovation has been in the forefront of corporate transformation, unlocking the power of information and enhancing communication.
The question is, what insights can be gained from our extensive experience in working closely with both information and people?
President and CEO Naoki Hama shares insights gained through his own business experience.
FUJIFILM Business Innovation has consistently delivered value by closely analysing the business processes of companies in the Asia-Pacific region, says President and CEO Naoki Hama. PHOTO: FUJIFILM BUSINESS INNOVATION
The future of digital and business transformation
For over 60 years, FUJIFILM Business Innovation has been dedicated to building connections between information and people for optimal solutions.
Mr Hama recalls: “30 years ago, our business was mostly the development of multifunctional printing devices, which themselves underwent a kind of digital transformation at the time. Although we have now shifted our business to include solutions and services, our dedication to the effective handling of information has not changed.
“We strive to unlock the full value of information through digital transformation by blending our legacy of information management with innovations in digital technology.”
The definition of digital transformation evolves with the times and reflects the ongoing pursuit of the solutions needed at any particular moment.
To FUJIFILM Business Innovation, true digital transformation is more than just digitisation – it is delivering tailored cutting-edge solutions to customers. PHOTO: FUIJIFILM BUSINESS INNOVATION
True digital transformation goes beyond mere digitisation – it is about offering customer-tailored value. As Mr Hama explains, “The central focus of digital transformation is on leveraging digital technology to enhance operational efficiency, create new value, and drive company-wide change. As working styles continue to evolve, our goal is to foster an environment that supports flexibility and creativity, enabling people to focus on high-value tasks.
“This is the value we bring, leveraging our extensive experience in business-process innovation to deliver cutting-edge solutions.”
He also highlights FUJIFILM Business Innovation’s unique approach to digital transformation: “Our true digital transformation services go beyond assessing the current state of a business. We also provide consulting to reshape traditional business processes themselves.”
Customised digital transformation to drive meaningful change
Mr Hama expresses a strong commitment to the Asia-Pacific region. “This is partly because we have been expanding our business in the region, but it is also because of the flexibility and speed with which we’ve been able to advance digital transformation,” he says.
The rapid growth of the market creates an environment where evolution can occur in a single leap.
“It’s not enough to simply adopt the best practices of other companies and apply them universally,” Mr Hama states. “A deep understanding of the unique characteristics of each country or region is crucial, along with providing tailored consulting to determine the best approach to digital transformation for each company.”
He expresses his hope that many businesses in the Asia-Pacific region will embrace the restructuring of their operations, resulting in more efficient work practices and greater overall success.
Tailored solutions for collecting, analysing, managing, and utilising information
Mr Hama outlines the key conditions for true digital transformation, saying: “It starts with creating an environment for the seamless integration of various information formats and systems. By efficiently organising and sharing essential information, and improving communication speed both internally and externally, businesses can accelerate decision-making and drive operations forward.
“Visualising information in this way can also reveal knowledge that previously went unnoticed. We believe this will spark new insights and create unprecedented value.”
To make this vision a reality, FUJIFILM Business Innovation delivers innovative solutions. A prime example of this is FUJIFILM IWpro, a cloud service that creates a seamless integrated environment for effortlessly acquiring, utilising, and storing information, while simultaneously enhancing the efficiency of individual tasks.
The cloud-based FUJIFILM IWpro helps automate the capture, distribution and extraction of essential data, which then enables faster sharing and decision-making. PHOTO: FUJIFILM BUSINESS INNOVATION
It automates the capture, distribution, and extraction of essential data in both analogue and digital formats, enabling faster sharing and decision-making.
Through a unified workspace, internal and external teams can collaborate by consolidating existing systems and business processes. This is just one powerful way FUJIFILM Business Innovation uses digital transformation to actualise the full potential of information.
Harnessing information and people to boost corporate competitiveness
Mr Hama describes FUJIFILM Business Innovation’s vision of digital transformation. “Our mission is to enhance the competitiveness of companies by maximising the value of information. In doing so, we hope to make a positive impact on the well-being of those who work with us.
“It is not an exaggeration to say that without digital transformation, companies risk becoming obsolete,” he asserts, emphasising the gravity of the situation.
“I am confident that business leaders can navigate these challenging times. As the world continues to evolve, we will adapt, creating opportunities to drive remarkable growth and innovation through digital transformation.”
His words reflect a steadfast commitment to guiding businesses through change. In the next issue, we’ll share an inspiring case study of a company that embraced transformation and successfully propelled its business forward.
Read the full interview to find out more about FUJIFILM Business Innovation
Content supplied by FUJIFILM Business Innovation

