Upcoming mega-project launch will set tone for other condos: Analysts

A show-flat of The Florence Residences, a 99-year leasehold condominium developed by Logan Property (Singapore). Between 400 and 500 units are expected to be released on March 2. The 1,410-unit project in Hougang Avenue 2 comprises nine 18-storey towers
A show-flat of The Florence Residences, a 99-year leasehold condominium developed by Logan Property (Singapore). Between 400 and 500 units are expected to be released on March 2. The 1,410-unit project in Hougang Avenue 2 comprises nine 18-storey towers (above).ST PHOTOS: TIMOTHY DAVID
A show-flat of The Florence Residences, a 99-year leasehold condominium developed by Logan Property (Singapore). Between 400 and 500 units are expected to be released on March 2. The 1,410-unit project in Hougang Avenue 2 comprises nine 18-storey tow
A show-flat of The Florence Residences, a 99-year leasehold condominium developed by Logan Property (Singapore). Between 400 and 500 units are expected to be released on March 2. The 1,410-unit project in Hougang Avenue 2 comprises nine 18-storey towers.ST PHOTOS: TIMOTHY DAVID

The upcoming launch of The Florence Residences - a mega project with more than 1,000 units - will likely set the tone for other developments heading to the market this year, some analysts say.

Between 400 and 500 units are expected to be released on March 2, depending on interest at the preview this weekend, said Mr Chng Chee Beow, executive director of Logan Property (Singapore), the developer. "We are targeting an average selling price of $1,450 per sq ft (psf)."

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A version of this article appeared in the print edition of The Straits Times on February 12, 2019, with the headline 'Upcoming mega-project launch will set tone for other condos: Analysts'. Print Edition | Subscribe