To find the right financial adviser, try a beauty contest

Getting personal in the search for financial advice was a two-way street. The algorithm never schmoozed but it also never insulted. A personal connection, however, can still win, depending on the circumstances.
Getting personal in the search for financial advice was a two-way street. The algorithm never schmoozed but it also never insulted. A personal connection, however, can still win, depending on the circumstances. PHOTO: COURTESY OF PRUDENTIAL
New: Gift this subscriber-only story to your friends and family

When we came into some money, we dutifully interviewed potential financial advisers, from big banks to boutique firms. Recommendations and interviews, however, failed to persuade us to hire anyone.

At one San Francisco bank, a wealth manager promised VIP theatre tickets as a perk if we picked her. As we walked out of the bank's gleaming granite-clad headquarters, I said: "Our money would be paying for this."

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Sunday Times on April 01, 2018, with the headline To find the right financial adviser, try a beauty contest. Subscribe