Singapore logistics start-up that helps brands sell online expanding to Vietnam and Malaysia

Indonesia is the next market UrbanFox managing director Joe Choa is eyeing with Thailand and the Philippines to follow "to complete the whole regional network".
Indonesia is the next market UrbanFox managing director Joe Choa is eyeing with Thailand and the Philippines to follow "to complete the whole regional network".PHOTO: URBANFOX

SINGAPORE - When consumers buy the popular Irvins salted egg snacks online the entire shopping experience is being managed by a local logistics start-up that is making the most of the e-commerce boom.

UrbanFox takes product photos, writes marketing copy and then packs and delivers the products to consumers.

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