Singapore fitness start-up sets sights on Japan

ELXR founder Steffan Fung at the start-up's booth at a pitch day, attended by about 400 Japanese investors, in Tokyo on Dec 10, after a six-week 500 Startups mentorship and accelerator programme in Kobe.
ELXR founder Steffan Fung at the start-up's booth at a pitch day, attended by about 400 Japanese investors, in Tokyo on Dec 10, after a six-week 500 Startups mentorship and accelerator programme in Kobe.PHOTO: COURTESY OF STEFFAN FUNG

Singaporean fitness start-up ELXR, whose flagship product is a four-month-old mobile app, has trained its sights on Japan after taking part in a six-week accelerator programme in Kobe run by the 500 Startups global incubator.

ELXR was the first Singaporean company selected for the three-year-old programme in Kobe, Japan's sixth-most populous city and a major technology and industrial hub. It was among 14 Japanese and six regional start-ups chosen out of 237 applicants this year.

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A version of this article appeared in the print edition of The Straits Times on December 31, 2018, with the headline 'Singapore fitness start-up sets sights on Japan'. Print Edition | Subscribe