Singapore fitness start-up sets sights on Japan

ELXR founder Steffan Fung at the start-up's booth at a pitch day, attended by about 400 Japanese investors, in Tokyo on Dec 10, after a six-week 500 Startups mentorship and accelerator programme in Kobe.
ELXR founder Steffan Fung at the start-up's booth at a pitch day, attended by about 400 Japanese investors, in Tokyo on Dec 10, after a six-week 500 Startups mentorship and accelerator programme in Kobe.PHOTO: COURTESY OF STEFFAN FUNG

Singaporean fitness start-up ELXR, whose flagship product is a four-month-old mobile app, has trained its sights on Japan after taking part in a six-week accelerator programme in Kobe run by the 500 Startups global incubator.

ELXR was the first Singaporean company selected for the three-year-old programme in Kobe, Japan's sixth-most populous city and a major technology and industrial hub. It was among 14 Japanese and six regional start-ups chosen out of 237 applicants this year.

TO READ THE FULL ARTICLE

Thank you for reading The Straits Times

You have reached one of our Premium stories. To continue reading, get access now or log in if you are a subscriber.

What is Premium?

A version of this article appeared in the print edition of The Straits Times on December 31, 2018, with the headline 'Singapore fitness start-up sets sights on Japan'. Print Edition | Subscribe