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Shopee’s turnaround and what it needs to do to stay ahead

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While Shopee enjoys more than 46 per cent regional market share in South-east Asia, there is a limit to how much this can grow, particularly if markets start to mature.

While Shopee enjoys more than 46 per cent regional market share in South-east Asia, there is a limit to how much this can grow, particularly if markets start to mature.

PHOTO: REUTERS

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SINGAPORE - Online shopping platform Shopee has, in the course of a year, managed to turn around its loss-making operations to post a sterling set of earnings.

While most analysts at

its Singapore-based parent Sea’s results briefing on Nov 12

were impressed with Shopee’s third-quarter performance, their questions focused on how much longer Shopee’s superb performance can be sustained.

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