Robinsons Online relying on S'pore core to keep DNA

Robinsons Online's first two Singaporean hires are Ms Margaret Chew (left), 61, and Ms Jane Lee, 54, who have a combined experience of almost 60 years working for the retailer.
Robinsons Online's first two Singaporean hires are Ms Margaret Chew (left), 61, and Ms Jane Lee, 54, who have a combined experience of almost 60 years working for the retailer.ST PHOTO: NG SOR LUAN

SINGAPORE - As iconic retailer Robinsons is resurrected as an online department store and heads into a new era of e-commerce, it is drawing on the experience of former employees to maintain the DNA of its brick-and-mortar beginnings.

After being bought by Australian online retailer Canningvale earlier this year for an undisclosed amount, Robinsons Online will open its "doors" on Thursday (June 24), about five months after closing its last physical outlet in January.

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