BANGKOK • Thailand's richest man wants to set another record.
Billionaire Charoen Sirivadhanabhakdi, via his recently listed property unit Asset World Corp, has set his sights on building the nation's tallest skyscraper.
Details are scant - no official height has been set and completion is not expected until 2025 - but the tower, at the centre of another US$948 million (S$1.32 billion) project on the banks of Bangkok's Chao Phraya river, is emblematic of Asset World's aggressive growth strategy.
Asset World's chief executive Wallapa Traisorat, Mr Charoen's daughter, said: "It embodies what our company aims to do - set new trends and lift the benchmark."
The skyscraper will be a "new landmark" and draw more visitors to Thailand, she said.
Its planned construction, however, comes at a difficult time for the South-east Asian nation's property and tourism markets.
Bangkok is facing an apartment glut, with 100,000 empty units and more to come.
And Chinese investors, who for years have propped up the real estate sector, are staying away because of travel curbs and economic havoc caused by the coronavirus outbreak.
Foreigners are set to account for as little as 10 per cent of apartment purchases this year, down from a fifth two years ago, consultancy Agency for Real Estate Affairs estimated.
Tourism in Thailand, meanwhile, which comprises around 20 per cent of gross domestic product, is also taking a hit because of the outbreak.
Receipts tumbled 3.6 per cent last month from a year earlier to 188.8 billion baht (S$8.3 billion), hurt by a 10 per cent slide in outlays from Chinese visitors, data released earlier this week showed.
Ms Wallapa is not perturbed, maintaining that the impact will be short-term.
Bangkok was named the world's most-visited city in 2018 for a fourth consecutive year, ahead of Paris, London, Dubai and Singapore, according to a 2019 Mastercard ranking.
"There will be growth this year," she said, declining to specify any targets for the company.
"The tourism industry has always managed to bounce back."
Asset World is partnering Adrian Smith + Gordon Gill Architecture, the firm behind the world's tallest building, the Burj Khalifa in Dubai.
The skyscraper will surpass Thailand's current record, the Magnolias Waterfront Residences at IconSiam, which stands at 318m and was completed in 2018.
To be built adjacent to the company's flagship riverside mall, Asiatique, the tower will house hotels, shops and offices.
Its energy-saving design will mean there is the possibility of harnessing wind power, Ms Wallapa said.
Asset World is separately in talks with three hotel chains for possible partnerships and already works with brands including Marriott and Hilton, she said.
The group has several other ambitious plans in the wings.
It aims to build Thailand's biggest convention hotel by the beach in Pattaya on Thailand's east coast and is set to become the nation's largest hotel owner by 2025 with more than 4,000 rooms in the pipeline.