MCC Land's The Poiz Residences, right next to Potong Pasir MRT station, got some unwelcome publicity in the weeks ahead of today's opening of its preview.
More than 1,000 people protested against its original name, "The Andrew Residences", but MCC Land took the criticism on board and renamed the property.
A petition had been launched by Saint Andrew's alumni accusing the developer of using the "hard-earned goodwill associated with the St Andrew's name for a self-serving commercial intent".
Sales at the 731-unit condominium are slated to begin on Nov 28.
MCC Land is defying predictions by some experts of a further slowing property market by releasing about half the total number of units in its first launch.
Located in Meyappa Chettiar Road, The Poiz Residences forms part of a mixed-use development which also includes The Poiz Centre, a retail-cum-lifestyle mall.
More than half of its units, which could see an average price of $1,380 per sq ft, are one- and two-bedders, starting from 420 sq ft. There are 202 three-bedders, 52-four bedders and four penthouses.
Both the condominium and mall are expected to be completed in 2019.
MCC Land managing director Tan Zhiyong said: "In spite of Potong Pasir's rapid development over the years, it seems to lack an iconic central destination - that combines major transport infrastructure with retail and recreational amenities - as found in most other residential estates.
The commercial project is intended to be the definitive landmark of Potong Pasir, added Mr Tan.