Property agencies throwing money, other incentives at agents in bid to grow

A sales gallery for a real estate project in 2019. A property agency’s headcount remains an important criterion in getting projects to market and achieving economies of scale. PHOTO: CITY DEVELOPMENTS LIMITED
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SINGAPORE - Property agents are proving to be the ultimate beneficiaries of an aggressive recruitment war that has recently broken out among real estate agencies amid the piping hot property market.

These firms are throwing money and other incentives at property agents in a bid to raise their headcounts.

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