Commentary

Positioning for the 'next big thing'

Each mobile upgrade changes the way we use and enjoy technology. ST PHOTO: GIN TAY
New: Gift this subscriber-only story to your friends and family

Every investor dreams of discovering the "next big thing" that leads to life-changing financial gains. Imagine investing in Apple before the iPhone was invented and went on to change the world, or buying into Amazon before e-commerce was transformed and online shopping became a way of life.

Looking back, each decade has a market-defining development: the proliferation of personal computers in the 1980s, a capital spending boom in the 1990s, the commodity super-cycle in the 2000s, and the surge of smartphones and e-commerce in the 2010s.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.