In Good Company

Pilot's Itoh creates pens for body and soul

Many writing-instrument brands have diversified, but Pilot's quality has helped it retain the mass market

"I know something of pens," I told Mr Shu Itoh, mentioning a vintage TB Ford, Sheaffer PFM and a Parker Duofold in a family collection that also includes assorted other pens including Montblanc, Waterman and Cross.

"Me, too," jokes the president of Japan's Pilot Corp, makers of writing instruments that range from the iconic Namiki Maki-e line that costs thousands of dollars to the workaday Frixion Ball pens that cost as little as $3.30.

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A version of this article appeared in the print edition of The Sunday Times on December 16, 2018, with the headline 'Pilot's Itoh creates pens for body and soul'. Print Edition | Subscribe