Niseko's potential draws Singapore developers

SC Global Developments founder Simon Cheong bought land in Niseko a few years after the 2011 Fukushima nuclear crisis. An artist's impression of SC Global's Setsu Niseko, a 190-unit luxury hotel apartment project in Hirafu, which is due to be complet
An artist's impression of SC Global's Setsu Niseko, a 190-unit luxury hotel apartment project in Hirafu, which is due to be completed by December 2021. Niseko has grown in popularity among the affluent in Asia who do not want to travel too far for good snow.PHOTOS: SC GLOBAL
SC Global Developments founder Simon Cheong bought land in Niseko a few years after the 2011 Fukushima nuclear crisis. An artist's impression of SC Global's Setsu Niseko, a 190-unit luxury hotel apartment project in Hirafu, which is due to be complet
SC Global Developments founder Simon Cheong bought land in Niseko a few years after the 2011 Fukushima nuclear crisis. PHOTO: SC GLOBAL

Local names like SC Global, Pontiac Land make big investments in Japan's resort area

For skiers who love deep powder, Niseko, on the northern-most Japanese island of Hokkaido, is the Holy Grail. Once a backpackers' destination for Australian ski-bums, it is becoming a major ski destination for the international market.

Investors and developers from Singapore, Hong Kong and Malaysia are among the parties that have played a role in that transformation. Sensing opportunity in "Japan's Powder Paradise", Singapore players such as SC Global Developments founder Simon Cheong and investor Peter Fu Chong Cheng began buying land there in recent years.

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A version of this article appeared in the print edition of The Sunday Times on December 09, 2018, with the headline 'Niseko's potential draws Singapore developers'. Print Edition | Subscribe