Lime sites Asia-Pac regional HQ in Singapore

With the new headquarters, Lime plans to expand local capabilities to include government relations, partnerships, brand and operations.
With the new headquarters, Lime plans to expand local capabilities to include government relations, partnerships, brand and operations.PHOTO: LIME

Mobility solutions provider Lime has picked Singapore to be its regional headquarters in the Asia-Pacific, with its Central Business District-located hub slated to open in the third quarter of this year.

With the new headquarters, Lime plans to expand local capabilities to include government relations, partnerships, brand and operations. Leadership appointments and further details on the company's Asia-Pacific expansion plans will be revealed at a later date.

The move follows the firm's plan to expand globally, after piloting its electric scooters last November with Ascendas-Singbridge Group.

Since then, Lime has invested in in-house research and development for new e-scooter models that meet local safety and usage needs. It has also collaborated with various stakeholders to promote a sustainable and responsible riding culture throughout the city.

Mr Ashwin Purushottam, Lime's general manager for Singapore, said the Republic is a strategic location for the company because of its "strong potential for growth" and high existing adoption rate of personal mobility devices.

"The country's strengths in terms of infrastructure readiness and macroeconomic status, coupled with the presence of progressive government support and regulation, made this decision an easy and natural one," he added.

Mr Anthony Fleo, Lime's regional general manager for the Asia-Pacific, said the development will help set the groundwork for the firm's Asia-Pacific expansion as it is geographically well positioned as a communications touch point to support and link the firm's regional offices.

 

Lime operates in more than 100 cities across at least 20 countries, with over 10 million sign-ups on its app and over 34 million rides taken.

A version of this article appeared in the print edition of The Straits Times on April 12, 2019, with the headline 'Lime sites Asia-Pac regional HQ in Singapore'. Print Edition | Subscribe