Jugnoo's cab-hailing betting on transparency for success in Singapore

Jugnoo's cab-hailing business lets drivers quote price for ride and avoids surge pricing

Jugnoo co-founders Chinmay Agarwal (left) and Samar Singla with an auto-rickshaw outside their office in Chandigarh. Its Indian business is built on hailing auto-rickshaws instead of offering cab rides.
Jugnoo co-founders Chinmay Agarwal (left) and Samar Singla with an auto-rickshaw outside their office in Chandigarh. Its Indian business is built on hailing auto-rickshaws instead of offering cab rides.ST PHOTO: DEBARSHI DASGUPTA

Mr Samar Singla has his business strategy clearly set out.

Seated in a meeting room in his office, which also doubles as a game room where he plays poker with his employees on Friday evenings, the 32-year-old chief executive of Indian start-up Jugnoo tells The Straits Times of his crafty tactic.

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A version of this article appeared in the print edition of The Straits Times on June 19, 2018, with the headline 'Betting on transparency for success in Singapore'. Subscribe