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Amazon's AI shopping assistant is supposedly able to recommend products that best suit customers' requests
PHOTO: REUTERS
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Amazon.com has begun rolling out a new artificial intelligence (AI) assistant that is meant to address shoppers’ product questions, but the feature raises as many questions as it answers.
Rufus, as the software is known, will help users, according to Amazon, by guiding them to the toaster ovens or dinosaur toys that best fit their needs.
