Why earnings matter

Do not panic if a share you own declines. All investors should admit their mistakes early, exit those positions and replace them with even better prospects.
Do not panic if a share you own declines. All investors should admit their mistakes early, exit those positions and replace them with even better prospects.PHOTO: REUTERS

Here are seven fundamental criteria to weather volatile markets, grow investment portfolios

As we near the end of what is certainly one of the longest equity bull markets in history, investors are confronted with a marked increase in volatility.

To cap off the worst year for equities since the 2008 global financial crisis, major markets suffered their worst December returns in 2018 since 1931.

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A version of this article appeared in the print edition of The Sunday Times on March 17, 2019, with the headline 'Why earnings matter'. Print Edition | Subscribe