For years, working on a project that didn’t make a lot of sense to outsiders but was championed by the boss was a badge of honour for employees at some of the tech industry’s biggest companies.
Google tried to create augmented reality glasses. Amazon developed its own high-end smartphone. Facebook changed its name to Meta and jumped headlong into the virtual world of the metaverse.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you