Smashing the finance patriarchy with memes

Ms Haley Sacks, aka @MrsDowJones, working on a YouTube video at her apartment in Manhattan. The 28-year-old has built a personal brand by creating memes and videos about investment banking and wealth generation.
Ms Haley Sacks, aka @MrsDowJones, working on a YouTube video at her apartment in Manhattan. The 28-year-old has built a personal brand by creating memes and videos about investment banking and wealth generation. PHOTO: NYTIMES

New Yorker wants women to invest - as well as understand culture of investment banking

Ms Haley Sacks, 28, doesn't just want women to save; she wants them to invest.

Not only that: She wants them to understand the culture of investment banking. To teach them, she posts memes on Instagram. Her account, @MrsDowJones, has compared Deutsche Bank's trajectory since 2007 to TV personality Rob Kardashian; likened the hype before the Uber initial public offering to that over the newest royal baby; and used talk show host Andy Cohen as a proxy for interest rates.

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A version of this article appeared in the print edition of The Sunday Times on January 05, 2020, with the headline 'Smashing the finance patriarchy with memes'. Print Edition | Subscribe