Smashing the finance patriarchy with memes

New Yorker wants women to invest - as well as understand culture of investment banking

Ms Haley Sacks, aka @MrsDowJones, working on a YouTube video at her apartment in Manhattan. The 28-year-old has built a personal brand by creating memes and videos about investment banking and wealth generation.
Ms Haley Sacks, aka @MrsDowJones, working on a YouTube video at her apartment in Manhattan. The 28-year-old has built a personal brand by creating memes and videos about investment banking and wealth generation. PHOTO: NYTIMES

Ms Haley Sacks, 28, doesn't just want women to save; she wants them to invest.

Not only that: She wants them to understand the culture of investment banking. To teach them, she posts memes on Instagram. Her account, @MrsDowJones, has compared Deutsche Bank's trajectory since 2007 to TV personality Rob Kardashian; likened the hype before the Uber initial public offering to that over the newest royal baby; and used talk show host Andy Cohen as a proxy for interest rates.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

A version of this article appeared in the print edition of The Sunday Times on January 05, 2020, with the headline 'Smashing the finance patriarchy with memes'. Subscribe